"Skew Trigger" project launched! In response to the revised Cannabis Control Act, three special videos will be released to convey a message to society through Hip-Hop culture.

In line with the enforcement of the revised Cannabis Control Act on Thursday, December 12, 2024, skew will release a special project themed on Hip-Hop culture, "skew trigger," on the brand's official YouTube channel. Artists and music writers who are attracting attention both in Japan and overseas will participate and send a message to society through Hip-Hop.
In addition, a collaboration video with music media "03-Performance" will also be released on the same day.

What is the "skew trigger" project?

This initiative aims to return to the origins of hip-hop culture, which developed as a symbol of the rebellious spirit of the oppressed speaking out, and to serve as a trigger for viewers to have conviction and speak out in society.
The revised Cannabis Control Act, which will come into effect on December 12, 2024, will set strict standards for residual THC concentrations in CBD products, create a criminal offense for cannabis use, and revise the cannabis cultivation license system. This legal reform marks an important opportunity to reconsider the balance between social regulation and freedom.
"Skew Trigger" is based on the rebellious spirit and freedom of expression of Hip-Hop, and provides an opportunity for individuals to unleash the feelings they have in modern society.

1. Skew Trigger Special Cipher

Four rappers who are attracting attention in the Japanese hip-hop scene, including Jinmenusagi, have come together to perform a cypher themed around rebellious spirit.

Video link: https://youtu.be/S_MyimQc4K4

2. Special interview with Shiho Watanabe and Rap EJ

A special conversation between music writer Shiho Watanabe and hip-hop influencer Rap EJ, in which they discuss in depth the social background and future of hip-hop.

Video link: https://youtu.be/bhNBv7Lx5Uw

3. 03-Performance × skew collaboration video

On the music media "03-Performance," rapper DO gave a microphone performance of "Dai Tokyo 29:00" from his latest album, "Rain."

Video link: https://youtu.be/ItCnzLarZvY?si=vQf0aB8TOlEVu3wW

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skew official YouTube channel "skew HIPHOP": https://www.youtube.com/@skew_official

Music media "03-Performance": https://youtube.com/@03-performance
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